The Reiss Profiles illustrates that "equality" does not at the same time mean "equal treatment".

In everyday life this presents "the challenge" for every individual.

The theory of the 16 basic desires is ultimately so exceptional, because of its unique "scientific norm phase" consisting of many empirical studies with over ten thousand international test persons that is unparalleled within the traditional theories of personality.

Here is an example to illustrates this:

If an executive from your company likes to go to industry-meetings or VIP-parties, it does not necessarily imply that he is a sociable person, but the reason could be a quest for status. On the other hand the motive might be getting recognition or simply because he is not happy being alone.

There are so many different motives why people go to parties.

What is the goal, however, why someone should show up at a party?

• Maintaining contacts and actively approaching customers?
• Should the person only talk to important customers and ignore others?
• Should the person talk more about himself, in order to get recognition, or should he/she approach others and show recognition to them (the customers) by asking many questions, etc.?

The life-motive analysis makes a statement about the underlying motive structure of the person and allows us to make an accurate statement on the real reason of the behaviour of our "party-goer".

As a result, it makes more sense to select employees for a specific event by the objectives of the event, while their inner motives and the objectives of the event should match as well, etc.

Contact information:

STEP4WARD
Institute for the Reiss Profile in personal development and competitive sports
Contact: Alexander Reyss
Cologne office: Mittelweg 24
50859 Cologne

Phone: +49 (0)221 9999 855 04
Fax: +49 (0)2234 - 94 53 98
Email: info@step4ward.de

Web: www.reiss-profile.co.uk

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